The Select IP logo and brand has undergone a significant transformation. The new identity had to satisfy all of the existing expectations of what our original mission stands for…while simultaneously moving the mission forward.
Striving to maintain the iconic and recognizable mark was a primary goal. Select IP will continue to provide fundamental intellectual property law services, including delivering exceptional patent services via the Select Patents™ brand. This foundation informs our work and perspective as we approach the challenge of the new global landscape and economic environment.
A new Select IP Brand Standards is being developed to provide the foundation for consistent application of the Select IP brand across all media including interface, web, and collateral. Consistently expressing the Select IP visual identity builds a strong brand awareness, allowing Select IP to establish a strong foothold as a reputable and cutting edge provider of legal services.