Influential MASTERCARD INTERNATIONAL INCORPORATED Blockchain Patent – Method and system for spam prevention in blockchain advertising – US11200595

U.S. Patent 11200595 was awarded to MASTERCARD INTERNATIONAL INCORPORATED on December 14, 2021 and is entitled “Method and system for spam prevention in blockchain advertising.” The first named inventor is Meenakshi Shandilya of , . The abstract contains an overview of the patent disclosure:

A method for adjusting a spam index for a blockchain advertiser based on user consensus includes: storing an advertiser profile related to an advertising entity including at least an index value and an identification value; receiving new blocks in a blockchain, each including a block header and blockchain data values, where a plurality of the data values each includes an advertiser identifier, advertisement value, and a recipient identifier; receiving a plurality of spam reports, each associated with one of the data values and including at least one of: the advertisement value included in the respective data value or a reference value generated by hashing the respective data value; determining a ratio of a number of spam reports to number of the data values that includes the advertisement value; and adjusting the index value included in the advertiser profile according to the ratio. Link to Full Patent

This blockchain patent was originally filed on December 31, 2018  as U.S. Patent Application 16/236707 at the United Stated Patent and Trademark Office. The application was them awarded a patent grant and published as U.S. Patent 11200595. The primary examiner was Isidora I Immanuel.

MASTERCARD INTERNATIONAL INCORPORATED, who is the original assignee of this patent, has at least 1445 total granted patents in the United States as of the date of this article. This blockchain patent has been cited 0 times by other U.S. patents according to our law firm research, and can be considered an innovative patent in the field of cryptocurrency and blockchain.

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