U.S. Patent 11049148 was awarded to Concord Technologies Inc. on June 29, 2021 and is entitled “User control of anonymized profiling data using public and private blockchains in an electronic ad marketplace.” The first named inventor is Paul Claudell Lawbaugh of Hillsboro, OR. The abstract contains an overview of the patent disclosure:

The disclosure relates to securing and enabling user control of profiling data, blockchain-driven matching of users and advertiser-identified anonymous profiling data records of interest, and smart contracts encoded by blockchain for executing transactions. The system may include an anonymized database of profiling data, which is unlinked to any user. The system may implement a private blockchain to store user-defined settings that provide user control over whether and how the profiling data may be used. If a grant to use the data is received, a link is stored that allows the system to identify a user associated with the anonymous profiling data records. If the grant is revoked, the link may be removed. The system may also implement public blockchain technology to record a public information relating to grants, online marketing transactions, making them verifiable, immutable, and transparent for various stakeholders including advertisers, publishers, and users. Link to Full Patent

This blockchain patent was originally filed on June 01, 2018  as U.S. Patent Application 15/995158 at the United Stated Patent and Trademark Office. The application was them awarded a patent grant and published as U.S. Patent 11049148. The assistant examiner was Christopher C Busch.

Concord Technologies Inc., who is the original assignee of this patent, has at least 47 total granted patents in the United States as of the date of this article. This blockchain patent has been cited 0 times by other U.S. patents according to our law firm research, and can be considered an innovative patent in the field of cryptocurrency and blockchain.

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