U.S. Patent 11176571 was awarded on November 16, 2021 and is entitled “Methods and system for serving targeted advertisements to a consumer device.” The first named inventor is Nelson Hunter Prendergast of Reynoldsburg, OH. The abstract contains an overview of the patent disclosure:

A system and methods are disclosed that enable advertisers, publishers, and consumers to interact to provide well-targeted advertisement impressions, while preserving consumer privacy. Particularly, the system and methods enable accurate and reliable targeting of advertisements without the need for privacy-invasive tracking and collection of consumer information by advertisers or publishers. Instead, the consumer retains complete control of his or her own private information, even while that private information is used for programmatic targeting of advertisements. The system and methods disclosed herein advantageously utilize blockchain as a tool for arbitrating data, which accounts for and helps to eliminate fraud, costly arbitrage, and brand safety concerns by providing the programmatic advertising ecosystem with trust, permanence, transparency, and auditability. Link to Full Patent

This blockchain patent was originally filed on September 06, 2019  as U.S. Patent Application 16/562779 at the United Stated Patent and Trademark Office. The application was them awarded a patent grant and published as U.S. Patent 11176571. The assistant examiner was Alexander Boyd.

This blockchain patent has been cited 0 times by other U.S. patents according to our law firm research, and can be considered an innovative patent in the field of cryptocurrency and blockchain.

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