This Amazon patent lists Jeff Bezos as an inventor and is directed towards system and method for providing active tags. Mr. Bezos was awarded U.S. Patent 7548914 entitled “System and method for providing active tags” on June 16, 2009. The utility patent has been cited 20 times by other U.S. patents in the field of computer technology and in other fields.

A computer-implemented data processing system includes tag logic for permitting a user to create an active tag. The active tag is associated with an object and includes configuration information that defines an action to be performed upon selection of the active tag. The configuration information is accessible by another user. The system also includes a user interface in communication with the tag logic for displaying the active tag. Link: U.S. Patent 7548914

Amazon filed this utility patent on August 9, 2006 giving it a processing time of 1042 days (compared to an average processing time of 1137 in the field). They have a total number of 158 patents. The first named inventor is Jeffrey P. Bezos of Seattle, WA. The patent was allowed by primary examiner Cheryl Lewis and examiner .

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