This Amazon patent lists Jeff Bezos as an inventor and is directed towards method and system for displaying a hyperlink at multiple levels of prominence based on user interaction. Mr. Bezos was awarded U.S. Patent 7467349 entitled “Method and system for displaying a hyperlink at multiple levels of prominence based on user interaction” on December 16, 2008. The utility patent has been cited 42 times by other U.S. patents in the field of computer technology and in other fields.

Prominence data resulting from user interaction with a hyperlink on a page may be stored in one or more repositories. Prominence data may be collected automatically when the user views a page or clicks on a hyperlink without requiring separate action from the user to accomplish storage or retrieval. The prominence data may further include a display parameter that denotes a level of prominence that is usable to affect the display of a hyperlink. A prominence score used to determine the display parameter may be calculated by dividing a count of click-throughs by a count of page views of the page containing the hyperlink. Other score calculations may be used. User feedback may be incorporated into the score calculation and may be collected through a toolbar, popup window, or other feedback-collecting mechanism. Link: U.S. Patent 7467349

Amazon filed this utility patent on December 15, 2004 giving it a processing time of 1462 days (compared to an average processing time of 2019 in the field). They have a total number of 6869 patents. The first named inventor is Jeffrey P. Bezos of Seattle, WA. The patent was allowed by assistant examiner David Faber and primary examiner Stephen S Hong.

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